Brand Statement

Riviera was born from the idea that there are no rules when you pick up a skateboard. No matter the shape, length, wheelbase, graphic or genre of ride you seek, it’s all JUST SKATEBOARDING. Whether you’re bombing hills, sliding through turns, carving the park, pushing through a grind in a tight corner or just kickin’ down the street to pick up a few road sodas…Riviera has you covered. We take pride in our surfing and street skating roots.  That nostalgic spark that we’re always chasing seems to keep flickering when we’re rolling. Life’s A Trip, and whichever path you’re on, hopefully you’ve found the perfect line to draw. We make skateboards for Future Classic Sessions!